The story

URBAN SHAMAN is rooted in a holistic lifestyle that reaches far beyond nutrition. It’s a place of healing, a way of being, an invitation for each to find his own inner Shaman. A sanctuary for those who lead a modern urban lifestyle but also seek out wellness, beauty, and longevity.
We offer holistic detox programs and seasonal cleanses for anyone wishing to revitalize their health.
Everything on offer is inspired by the exquisitely pure flavors and medicinal properties of raw vegetables, fruits, flowers, herbs, roots, nuts, and seaweeds. Our recipes are masterly crafted for optimized digestion and assimilation.
Healthy balanced LIFESTYLE takes more than a one-time cleanse, it’s achieved by making and committing to conscious lifestyle changes.
We strive to provide products that will enable us to quiet our minds – allowing the flow of positivity and a sense of health into our lives.

About Naomi

As a journalist and documentary filmmaker, I didn’t think about opening a plant-based food store and healing oasis in the heart of Tel Aviv. Born in Germany, I moved to my favorite city Tel Aviv 20 years ago. I got assigned as the foreign correspondent of the well known Swiss newspaper Neue Zürcher Zeitung. Being pregnant with my first son, I quit. Needing a break from politics. I always had a hidden obsession with nutrition and medicine and the microbiome, which drew me to enroll for the Naturopathy Studies at the Reidman College in Tel Aviv. Two years ago  I started my own blog www.telavivnotes.com Finally I could write without deadlines and focus on the sunny sides of life. Looking for interview partners with inspiring Tel Avivians, I came across Udi. The rest is history. Both fervent advocates of functional medicine, we talked about the vision of opening a healing oasis for the body and soul in Tel Aviv. It didn’t take long and we both felt that we are the perfect match to bring this dream come to life.

Core Values

  • 100% COLD-PRESSED Centrifuge juice pressing is how all the other guys make their juice. But this process creates heat which harms the enzymes and nutrients in the juice. All those packaged juices from the store? Yeah…no nutritional value there. Urban Shaman only uses cold-pressed technology. This means we literally press the fruits and veggies in their pure form. We chill them immediately so the nutrients stay intact.
  • ALL ORGANIC Urban Shaman only uses ingredients without pesticides or toxins; as these build up in the system and cause dis-ease.
  • PLASTIC-FREE Chemicals from plastic can leach into food, further burdening the body. Most plastic bottles unless otherwise specified contain BPA and other petrochemicals. We only use glass.
  • PROVIDERS Urban Shaman only uses ingredients from sustainable sources. Close relationships with local farmers allow for the highest quality product.
  • MINDFUL PROCESS At Urban Shaman, every part of the supply and production chain is mindful of, and connected to the same philosophies we hold so dearly. Only good vibes allowed.
  • UP-TO-DATE RESEARCH We are constantly in a state of learning at Urban Shaman. We’re committed to continued efforts to expand our consciousness as well as stay up-to-date on any science and research that can benefit our community. (That’s you!)
  • HEALTHATERIAN LIFESTYLE Health and balance are achieved through making and committing to conscious lifestyle changes.

About Udi

I am a certified Naturopath (N.D), Clinical Herbalist (CI.H), healthatarian chef, and Vinyasa yoga teacher. I was set on a path to become a healer at an early age. Growing up with severe food sensitivities that affected my overall health, I set forth on a journey to heal myself through nutrition. I was only eleven years old, while on a trip to Mexico when I discovered Shamanism and felt deeply inspired. Later I traveled through south and central America, India, and elsewhere, and studied extensively the healing modalities of ancient and modern cultures. My approach to the natural way of healing was a merge of my experience in kitchens and bars and my knowledge of Herbalism, Aromatherapy, aspects of Shamanic, Ayurvedic, and Chinese medicines. This knowledge-based background makes Urban Shaman unique. All cleanses are designed strategically and with a clinical understanding to optimize well-being.


Urban Shaman